Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.
In essence, TVs have many standard capabilities that allow them to stand on their own, whereas digital signage displays are more like very large computer monitors in that they require additional support and/or input to be useful.
A better customer experience. Signage allows you to deliver a variety of dynamic messages and information that improve the customer experience. Wayfinding with interactive maps, FAQs, “how-to” videos, event schedules and store specials can all contribute to a more enjoyable customer experience.
One study by the Journal of Advertising Research found that the use of digital signs increased footfall by 23%, and boosted sales by up to 25%. In fact multiple studies suggest that digital displays can be a cost effective solution for many businesses to engage with their clientele.
Digital Signage delivers eye catching, innovative and adaptable signage in your office, reception area, restaurant, coffee shop, drive thru or health and fitness centre and makes every message count.